The project collaboration with WNYC (https://www.wnyc.org/), a well-known public radio station, focuses on using Google Analytics data to gain important insights into the audience dynamics of their newsroom. By studying this data, the team aims to obtain a comprehensive understanding of how their audience interacts with their content, detecting patterns, preferences, and areas of interest. This insight could be used to guide strategic decisions, content production, and audience outreach initiatives, resulting in a better overall user experience and a stronger connection with their audience.

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